eatsleepblog

Rockport Adverts

This work showcased below was designed by Mike before he set up eatsleepthink, however I thought that this was a very nice piece of work so I really wanted to put this up on the blog. If I do say so myself I have worked myself into the ground, digging deep into the archive for these images. I hope it was worth digging them out for you. Rockport are a large manufacturer and one of the leaders in its field of Casual and Dress shoes. We designed a number of adverts for their boot range. I really like the caption on this advert below where it says "The only thing that separates the men from the boys is the size of your feet", a very fitting and clever sentence for an advert that's putting an emphasis on the child products having the same quality as adults their adult products. Here is the advert below.

 

The other image below again has a very witty idea behind the advert. The sentence at the bottom of
the page says "a perfect balance of style and performance" which is obviously trying to attract buyers because everyone wants to have stylish shoes or boots but they don't want to compromise on performance and quality on the boot.

To compliment this sentence the boots in the advert are arranged so that two of the boots form a tight rope with their laces, which then another boot is perfectly balancing on. This is also demonstrating the perfect balance that Rockport say their boots have, between style and performance. I really like this as it makes me smile, which is always good.

I have enjoyed doing these recent blogs about Rockport and Cavells. As this past work is quite different to the range of work we are producing at the moment. I hope you have also enjoyed reading about these older eatsleepthink projects. There may still be some more blasts from the past to come at a
later date. However for the moment my blogging material has dried up, Matt out.

 

Schoffel

Following on from the Cavells post, I am going to further demonstrate our ability to produce documents which are aimed at attracting the general consumer. Schoffel have been around for a long time, since 1804 to be exact. In this time they have firmly established themselves as one of the leaders in countrywear clothing. However don't allow this to make you think that they produce old fashioned style clothing. Schoffel are a leader in the development of new technology in fact they are the market leader in technical GORE-TEX and VENTURI ski wear.

Below you will find the inside pages of a brochure eatsleepthink designed for Schoffel countrywear. The brochure is set out with a specific theme and layout, which is very similar to the website. Companies often have a set theme and layout for all documents they produce so that the work is identifiable just from the look and style of the document. If you follow this link to their site you will see the familiarity of the brochure to the website www.schoffel.co.uk.
 

 

 To the left is another document designed by eatsleepthink for Schoffel. This is a banner/advert to promote the products on offer. The four images used were picked to try and represent the whole range of products on offer from Schoffel. The colouration and design of the banner is done in such a way to make the advert look professional and traditional at the same time. Obviously as they manufacture countrywear clothes there isn't much point in designing a colourful, modern advert as the target group for clothes such as these are likely to be of the 40+ age group.

Hopefully I can dig up some more work from the archive. Not only work for Schoffel but other clients as well. Who knows what I will find lurking in the dusty old shelves of past work!

Matt 

Cavells Advert

After looking through the archive on the eatsleepthink system I have found a number of pieces of work which are quite different from the current work we do for Develop, Sheffield Futures and Get Connected etc. As the blogger of eatsleepthink I feel as though it is my duty for you to understand the wider ranging portfolio of eatsleepthink. We have the ability to produce work that connects with all types of audiences ranging from Primary School children, Year 9 children, College leavers to charity donors and the general consumer. Cavells are one of the most successful independent retailers in the UK. This is shown by the number of high profile brands they stock such as Armani, Fred Perry, Ralph Lauren, Timberland and Tommy Hilfiger. 

To the left we have a advert eatsleepthink designed for Cavells. This is not your typical clothes shop advert. Often you would just see the main image of the man with his scarf along with the logo of the shop at the bottom. This advert has had that hint of creativity put into it which differentiates it from others. The pixel squares allow other images to be put into the advert such as the other model and a picture of the shop inside. This element of design looks to the customer like a lot effort has been put in and creates the thinking that 'they've actually thought about this'. Hopefully this extra effort on the advert is likely to encourage people to visit the shop and increase the profits of the shop.

Please let me know what you think about this advert for Cavells.

Matt 

 

Electrical Training Solutions Develop

It is now time for me to review some work we have previously done for another of our major clients. Develop Training limited is a company which offer training services to a wide range of companies in sectors such as labouring and manufacturing. To promote their services to a number of high profile companies they require brochures, leaflets, posters, booklets and website design. Obviously as I am blogging about this as it is eatsleepthink who are charged with the design of these documents. 

    I will shortly be incorporating a few pages of the Electrical Training Solutions brochure designed earlier this year. This below is the cover design of the Electrical brochure how great does it look. The image is very fitting for a brochure focusing on electrical safety, the electrical current pictured I believe demonstrates both the power and danger involved with electricity. This image is instantly going to attract the attention of the client which is of course the aim of the front cover. 

 

Once the attention of the client is focused thanks to the cover it is down to the content of the brochure to win over the client. The content can be helped by maintaining the theme from the front cover as well as a simple yet interesting layout of the inside pages. Here is page three of the brochure this is an overview of what Develop have to offer in terms of the qualifications that will be gained and the training facilities that are on offer in their City & Guilds approved centre's. 

  

High Voltage page eight of the brochure details the specifics of the training program for MOD Authorised Person High & Low Voltage. The page is very nicely set out with the refresher scheme clearly separated by the large deep blue bar running across the middle of the page. I really like the font style used in the text it looks really professional. Along with the clear layout under the sub-sections such as Who Will Benefit, 
Purpose and What Will Be Covered, the content seems to flow easier in a layout such as this.

 

The only thing I am not sure about on these three pages of the Electrical Training Solutions is the yellow/green writing in the blue box at the bottom of page 8. I just don't think the colours contrast enough to be able to read the text clearly. To conclude my review of this Electrical brochure for Develop I believe this design looks the best out of all the brochures, leaflets and flyers I have so far reviewed on this blog.

There will be more to come on work we have done for Develop training limited soon!

Matt

  

Woodcraft Banner

Before you think it, no we haven't designed a banner made of wood. Sorry about that it was supposed to be funny but not sure if it is now. Woodcraft folk is a organisation that offers education to children and young people, which aims to develop self confidence and activity in society. Woodcraft folk tries to give its members a meaningful understanding of important issues such as the environment, world debt and global conflict, and they have been focusing on teaching sustainable development in recent years. This will hopefully lead to these young people passing on their new found knowledge, increasing knowledge of worldwide issues in the young age group across the country.

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 The banner isn't the biggest project eatsleepthink have ever done but it is still something that we
are really proud of due to both the nature of the Woodcraft organisation and mainly how good the banner looks as I am sure you will agree. It's clear to see everyone is having a great time on the banner together with the clever arrangement of the images the banner is likely to attract a number people to join in the Woodcraft scheme, in fact its tempting me to have a further look into what they do. 

Matt

Volunteers Week

If you have been following our blog religiously you should by now have gathered that we are heavily involved with a number charities. It gives an enormous sense of pride knowing that we as a company have helped charities to help members of society who desperately need it. Part of charity work couldn't be done without volunteers, therefore we have also been involved in the Volunteers Week. The week is aimed at giving something back to the volunteers. Last year Volunteers Week was between the 1st June and 7th June 2009, during this period public, private and charity organisations arranged awards ceremonies and parties to thank them.

     Last year we designed two e-cards for Volunteers Week on their 25th Anniversary. These were to be sent to many volunteers across the country through e-mail, hint e-cards! Haha I finally get the joke at the top of the card above. I've been looking at it for the last 5 minutes and didn't get it until now, I'm slow like that unfortunately. If you also don't understand it basically a volunteer who built a wall on a farm's field is been paid back by the sheep building a fence for the volunteer in their garden.

This is the second of the e-cards. Here we have a volunteer in a very unfamiliar position of being a chair for an elderly person. And the man is thanking the volunteer for letting him sit on him. I don't think I ever want to visit this place particularly if I may have to sit on someone instead of a regular chair. I would be
scared of hurting them, then again I don't weigh much more than a feather so they probably would be alright anyway. We'll see! So anyway that's the two e-cards eatsleepthink designed for Volunteers Week, hope you like.

Please post any comments you may have.

Matt