eatsleepblog

FASTRACK for Dow Coating Materials

Last month saw a the studio of eatsleepthink design in Sheffield producing a range of materials for Dow Coating Materials for their attendance at the ATSSA Convention and Traffic Expo in Phoenix, Arizona between the 13th-17th February 2011. FASTRACK is the name for Dow Coating Materials' road marking technology and they have recently produced a new resin to go into the FASTRACK technology which reduces the reliance on ingredients such as TiO2 and Latex which are less sustainable resources and this was being showcased at the ATSSA Convention for which we produced the materials for. Therefore we received a brief from Dow Coatings Materials for a splash design similar to Four pillars splashes campaign linked to my article here, however tied in with the usage of the FASTRACK technology which is road markings. Here is the splash design what we came up with which was used throughout most of the materials.

The first image above is the splash itself which was produced initially, after feedback and proofing this was the final design which was signed off. We were now able to implement our Route 66 Splash design into throughout the materials for the show including the above which when printed was a 2ft x 3ft board to promote a survey for customers to complete and that they would have the chance of winning a 16GB Apple i-Pad. For emphasis we used the green colour from the FASTRACK logo on the main details of the board to catch peoples attention that they could win a Apple i-Pad.

Also here is the FASTRACK E-Blast which was emailed to all of Dow's relevant clients and associates and is informing them where to find Dow Coatings Materials at the show, directs them to their website for further information and also introduces the FASTRACK technology to the show and gives a brief explanation to the reader of what benefits the new technology brings to the road markings world. Below this is a web banner which would have been used on a website as a advert and a click through to receive more information on the FASTRACK product.

I hope you like the designs of the materials and also think that the splash design works well.

Matt

Osprey Tour Bus

One of our more unique jobs going through the studio a short while ago was for one of our clients Osprey Packs, who are a backpack production company. The agenda behind the tour bus was for them to push themselves out into other markets in particular mountain bikers, cyclists. In the past Osprey have solely focused around the climbing and mountaineering sector, which has always been a reflection on the quality and robustness of the backpacks that they produce. Therefore eatsleepthink design were set out with a brief for us to produce a graphic design to go on the supplied bus. This should focus around the fact that the tour bus would be touring many cyclist sites across the UK, therefore we produced graphics which focused around the backpack with colour flowing from the backpacks creating the effect of cyclist moving whilst also giving us the opportunity to add some colour into the design. This can been seen throughout the graphics of the Osprey Tour Bus, as displayed below.

I'm sure you will agree that this looks great and that the graphics detail everything needed and meet the brief set out by Osprey without going over the top and filling the bus with too much information or imagery. We were really pleased with the results of this project and really enjoyed the opportunity to produce something at the forefront of our clients new business venture.

We would love to hear what you think of this, and maybe you have seen this driving around or parked up at a cyclist attraction somewhere in the UK.

Matt