Last month saw a the studio of eatsleepthink design in Sheffield producing a range of materials for Dow Coating Materials for their attendance at the ATSSA Convention and Traffic Expo in Phoenix, Arizona between the 13th-17th February 2011. FASTRACK is the name for Dow Coating Materials' road marking technology and they have recently produced a new resin to go into the FASTRACK technology which reduces the reliance on ingredients such as TiO2 and Latex which are less sustainable resources and this was being showcased at the ATSSA Convention for which we produced the materials for. Therefore we received a brief from Dow Coatings Materials for a splash design similar to Four pillars splashes campaign linked to my article here, however tied in with the usage of the FASTRACK technology which is road markings. Here is the splash design what we came up with which was used throughout most of the materials.
The first image above is the splash itself which was produced initially, after feedback and proofing this was the final design which was signed off. We were now able to implement our Route 66 Splash design into throughout the materials for the show including the above which when printed was a 2ft x 3ft board to promote a survey for customers to complete and that they would have the chance of winning a 16GB Apple i-Pad. For emphasis we used the green colour from the FASTRACK logo on the main details of the board to catch peoples attention that they could win a Apple i-Pad.
Also here is the FASTRACK E-Blast which was emailed to all of Dow's relevant clients and associates and is informing them where to find Dow Coatings Materials at the show, directs them to their website for further information and also introduces the FASTRACK technology to the show and gives a brief explanation to the reader of what benefits the new technology brings to the road markings world. Below this is a web banner which would have been used on a website as a advert and a click through to receive more information on the FASTRACK product.
I hope you like the designs of the materials and also think that the splash design works well.
Matt
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