Following my blog last month about how our advertising campaign has made a splash right across Europe, if you haven't yet read our We've Created a Splash blog post please follow the link to it. It is now time for you to see how in this design agency in Sheffield we were able to create these eye catching paint splash illustrations. The example I will use to show you is the tree which was created for the Growth advert of the Dow Coating Materials advertising campaign. The production of these is a very painstaking process and it is vital to get the initial pencil drawings perfectly detailed and approved before moving into a lot of detail with colouring and shading etc. Here is what at the end of many hours hard work is produced.
Here is the original of the scan in of the initial stage of the illustration when it was simply at a pencil stage. This was actually the second draft of the rough design as there was the first stage where the outline of the illustration needed to be approved before we were able to move onto this stage.
Here is now a breakdown of the gradual progress of colouring in the illustration initially with flat colour before eventually adding the lines and shading to create the effect of the paint flowing and being splashed rather than being static. There were many more phases to the colouring of this however both you and us would have been here all day placing them in for you to view them. We have therefore carefully chosen a selection of the phases to represent the volume of work as accurately as possible.
Once you have an illustration similar to the final stage above you are pretty much ready to have your very own advert. All you would now need to do is supply eatsleepthink with some text to work in tandem with the illustration to get your message across. You now have your very own advert created by eatsleepthink design agency based in Sheffield, England.
As always I welcome your comments on this and hopefully you like what you see and now have a greater understanding of how we were able to achieve these brilliant splash illustrations. If you would like more information about this please contact us on the email address detailed on our website.
Matt
wow! i have nothing more to say but wow, the artistry on this is amazing. simple yet inventive.
Posted by: web development | 18 January 2011 at 17:04