Whilst writing my post about the Volunteering England magazine it got me thinking about how we seem to be moving away from traditional forms of sending people (clients) news. Over the last decade we have seen a large movement into the world wide web, and this is now being utilised by organisations through the use of E-Newsletters. So from the prospect of this design studio have we noticed a change in the type of work we receive over recent years. In the past eatsleepthink as one of Sheffield's leading design agencies we have produced many magazines for a wide range of clients including present and old clients. This includes magazines for Greenstones a chartered accountant posted in Peterborough, a magazine for Get Fresh and a newsletter for Rand Newsletters. Although all of these have come and gone we are still producing a hardcopy magazine for Volunteering England and are currently working on the November edition of this. As a design agency we seem to be noticing a slow move away from the sort of publications like this that are physically produced, and we seem to be moving into an age where a lot of news sources these days take electronic form only. For instance E-Newsletters are now becoming more and more popular throughout our client base, I feel that this is the influence of below the line activities such as LinkedIn, Twitter and Facebook. Of course you cannot place links to your account on these sites on a magazine. I still feel there is a place in the world for magazines as their are still many people who value the efforts made to customers services by producing a quality well thought out magazine. There is also the added factor for E-Newsletters that they are environmentally friendly compared to a magazine which when thousands of copies are being printed is taking another tree from earth, and therefore reducing the earths ability to absorb the CO2 emissions that we are constantly pumping into the atmosphere and further accelerating the global warming effect. That's enough of my verge into the Geography of environment and sustainability. Here are a selection of magazines which eatsleepthink design has produced over the years with a brief description of who the magazine was for.
As mentioned above we produced a magazine a few years ago for our client Greenstones Chartered accountants and here is a spread of the pages featured in this throughout a number of the issues.
Here are the pages from the Get Fresh magazine that eatsleepthink designed a few years ago well before I joined this progressive and passionate design agency in Sheffield. As I am sure you have been able to gather from the pictures this magazine was about having a healthy lifestyle and it was essential that we were able to design this in such a way to reflect this.
The above is not a magazine maybe the clue is in the name Rand newsletter. Again this was a new document that we had produced a couple of years ago that was to be printed and sent out to clients. Whereas now a days we could probably produce the exact same design but rather than sending this to a printers it would more than likely be moved into html so that this could be sent out as an E-Newsletter to all subscribers or clients using a mailing E-Newsletter site.
I hope that you have enjoyed my topic of choice here and I welcome any of your comments on this subject.
Matt
Comments