The Influencing Up Brochure is another document in a long line of brochures, flyers, leaflets and newsletters that eatsleepthink have produced for Volunteering England or VE as we affectionately know them. This brochure is produced to help Volunteering organisations gain executive support and effectively funding from their associated executives. Obviously as Volunteering Organisations are charities they do not charge for their services so ultimately they have to secure funding from another source, this is often from a private profit based company. This document will help Volunteer Organisations in their process of convincing an executive to support themselves.
If you remember from my blog a few weeks ago about the Membership Brochure I was talking about how the new Volunteering England brand style has been implemented compared to the Membership Brochure based on the old guidelines. Well that new brand style is clear to see on the front cover with the two large bands of the VE colour across the top and bottom of the page and the large image filling the middle of the page. I really do like this new guideline style set out by eatsleepthink for VE, but yet the design is so simple that there isn't really anything that can go wrong.
I like the consistent use of the 'VE colour' throughout such as the above left page with the sub headings and the quote boxes, which have a background using the VE colour with white text inside the orange/red quote boxes. Without seeing this I would have said this was a mistake but actually looking at it there is a good contrast between the colours and is no more difficult to read than black text on a white background.
In the above two pages there isn't much use of the VE colour as there is just the one subheading and no quote or text boxes. This does make the pages look a little bland as there isn't a lot of colour in the pages, but obviously when there is a guideline style to stick too you can't just randomly place some colour in the pages to make them look a bit more vibrant. I do like the image used at the top of the left hand side page, somehow when a image is landscape it makes you feel more like you are actually there taking the image. I am not sure whether this is some sort of trickery Gary and Mike have managed to conjure up, maybe I wouldn't put it past them. However if not I am starting to get worried about my over active imagination.
Comments welcome on this post, as always.
Matt
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